Get to know us! Sam Mogelonsky, Manager of Marketing and Communications

At the RMG, we often get asked about what we do each day, how we got into the crazy museum world and also what skills would be needed to do our jobs. With graduation looming for many college and university students, we will be profiling members of our team to shed some light on what it is we do behind the scenes!

To start, we sat down with Sam Mogelonsky, who is the voice behind the RMG’s digital platforms, to learn more about her day and how she came to the gallery.

The RMG: What’s a typical day like for you?

Sam Mogelonsky: Firstly, no day is the same for me! My job is a lot like a party mix—part writing, part design, part print, part digital, but very fast paced. The first thing I do each day is open up all of our social media feeds and check in to see if we have had any questions over night on Facebook, Twitter, Instagram, etc. Then I’ll typically write a morning post about something happening either later that day or upcoming at the gallery. I also have a master list of every upcoming deadline for advertising materials so I check that daily to make sure I get everything designed and delivered in time.

Once I have my morning postings and general emails taken care of, I will focus on an upcoming project or deadline. It could be designing our upcoming newsletter, writing press releases for exhibitions, updating our website, helping to design signage for the gallery or more long term planning for events such as RMG Fridays or fundraising. At the moment, I have two PR interns from Durham College so I am trying to impart some marketing wisdom on them by showing them hands on tools, like Google Analytics and HootSuite. There’s always something that comes up in a rush that needs some finessing or a design eye. I check in on social media about every few hours and will be posting throughout the day to stay in the conversation.

Sam at Making Methods, 2013

RMG: How did you get into this field?

SM: I started at the RMG about a year and a half ago. I had exhibited at the gallery in Making Methods (2013) and was captivated by the space and also loved working with Senior Curator Linda Jansma. Before that, I was working for a boutique advertising agency, managing the studio and web development. My past clients in the ad world have included car companies, telecom, hotels, tourism destinations, charities, restaurants, and even a dog food company! I was also doing a bunch of design and marketing projects for my friends in the art world—mainly designing websites and running social media campaigns for artists and galleries… and I still do this on the side.

I always had a keen eye for advertising and design, with my first projects being posters for my high school’s musicals. I grew up in a household surrounded by art and was always very interested in how to communicate visually. Since I studied fine art and am now an artist as well, understanding how people communicate and interact is key to my practice.

RMG Exposed 2015, staff and volunteers shot

RMG: What skills or training do you need for your job?

SM: I think the main skills are being able to communicate clearly in words and visual imagery, which I got from my undergrad in fine art and art history at Queen’s University in Kingston, Ontario and my Master’s Degree in sculpture from Central Saint Martin’s College of Art and Design in London, UK. Writing and story telling has always been key to my many roles which writing for art history and critical thinking definitely teaches you!

The more technical skills I have just picked up… in undergrad, I wanted a website for my graduation, so I taught myself how to build a website (note, in 2006 something like Squarespace didn’t exist so you had to code direct with HTML and CSS). For web building now, I use WordPress. The first site I built took quite a while to figure out, but now I’ve made over 30 websites so I can probably whip a small one up pretty quickly.

When I wanted to make projects that required image editing or video, I taught myself how to do it using online tutorials and working with friends. When I first started, I had a hacked copy of Quark Xpress and learned by using dummy books and really thinking about typography. It’s a lot of trial and error and practice… use InDesign a few times and you will forget the features—use it every single day and it becomes second nature.

Social media is a whole new beast! Being the bridge between the digital and analogue generations, (I got Facebook in 2005 and was one of the first among my friends to have it in London when I moved to the UK) I grew up before every moment was digitized. There’s so much out there and I think the way we engage with social platforms will continue to shift and evolve as we build the internet together. As the voice of the gallery online, I do my best to keep up with digital trends and am always looking for the next network we should branch into.

Hootsuite social dashboard for the RMG

RMG: What’s your favourite part of your job?

SM: Meeting the artists, seeing the collection and learning from my team. The most exciting moment of an exhibition is definitely when I get to meet the artist behind the work and learn more about their practice. I have been able to meet so many wonderful artists through working here (Coral Short, Pete Smith, Ron Shuebrook, Holly king, to name a few). They have really shone a light on what’s happening in Canadian art today and been inspiring.

I am also exceptionally proud of the new RMG website we launched in winter 2015 (that houses this article)! It was really fantastic to work with Junction Design on this project and ensure we made a site that worked for the many needs of the gallery, while providing a great user experience.

At the OAAG conference at the Art Gallery of Windsor in 2015, speaking about RMG Fridays and building a community

RMG: What are 5 things you couldn’t live without in your job?

SM: iPhone, MacBook Pro, Google Drive, Adobe CS and Instagram.

At the AGO for #MuseumSelfieDay with the Floor Burger by Claes Oldenburg

RMG: What do you get up to outside of the RMG?

SM: At the moment, my life outside of work is mainly focused on art – making it, seeing it and reading about it. When I’m not at the RMG, I’m probably on a gallery crawl, in the studio or curled up reading articles on Hyperallergic, Canadian Art, Sculpture or Juxtapose. I love good wine and food so that’s my other go-to, a good bottle of VQA and a tasty meal, especially if it involves oysters. Anyone who hangs out with me knows I love anything that sparkles, so I am always on the hunt for awesome vintage pieces with glitter. I am a big dog lover, so I try to spend as much time with my parent’s adopted 120lb Bouvier puppy, Hondo, as I can. I also have a sweet spot for bad ‘80’s and ‘90’s action movies. Die Hard is a masterpiece. Yipee Ki Yay!

For more, follow Sam at @sammogelonsky

SPIN II by Katrina Jennifer Bedford

Guests at RMG Exposed, the annual juried photography auction and fundraiser for the Robert McLaughlin Gallery, will walk directly into one of the evening’s works of art: a large-scale projection installation entitled SPIN, by photographer and Durham College Professor, Katrina Jennifer Bedford. We sat down with Sam Mogelonsky, the RMG’s Manager of Marketing and Communications, to learn more about SPIN.

SPIN was first exhibited in 2012 at Nuit Blanche. How did it come to the attention of the RMG, then become part of RMG Exposed 2015?

Katrina Jennifer Bedford is an artist I have been following for a few years. Her work with photography had always interested me, in particular the SPIN project which was presented at Nuit Blanche Toronto and also at Cambridge Galleries Unsilent Night. This project activates the space in such a dynamic way that when we began considering RMG Exposed 2015, I immediately thought of this project and suggested it as an artist project for the event. Katrina was on board and excited about the possibility of re-staging it at the RMG and the collaboration went from there. We were thrilled to receive support from Durham College, where she teaches in the Digital Photography and Video programs, as well as Ed Video for technical support and Posterjack for the production of the SPIN limited edition print.

What’s the significance of installing SPIN in the lobby of the RMG, rather than in a gallery?

We like to think of the entire RMG building as a whole – the experience begins when you walk up the stairs and isn’t confined to one particular gallery space. As much as I enjoy seeing art presented in the “white cube” gallery space, I am equally thrilled and engaged when art is presented in unexpected places, such as corners, hallways, and in this case, our lobby. Besides, the ironic limestone wall in the lobby space is a perfect canvas for a temporary art installation!

How to you hope visitors will feel, or “take away” from SPIN?

I hope people will be as captivated by the project as I was when I first saw it. The simple action of the disco ball rotating in stop motion is almost hypnotic and certainly visually stunning when presented at such a large scale. Since it’s presented at RMG Exposed, I hope people will recognize the significance of both the analogue and digital in photography and video and be inspired to purchase a photograph during the auction, or one of the limited edition prints of SPIN. I know I will.

How does SPIN enhance the viewing experience of RMG Exposed? Should it influence how guests look at the photographs in the exhibition?

My hope is that the projection will draw the viewer in form outside and they will be engaged and excited about the event from the moment they walk into the RMG. By changing the lobby through the video, I hope that guests will appreciate the transformative properties of art and consider purchasing one of the great photos up at auction to transform their own living spaces. It may or may not have any bearing on how guests view the photographs in the auction, but certainly will provide an amazing backdrop for visitors to enjoy the event!

Can you tell me about the limited edition of SPIN?

The RMG is thrilled to be collaborating with Katrina on a limited edition of SPIN. The artist print of the project will be available for $50 in support of the RMG’s community outreach programs. The 8×12″ fine art prints are printed with archival ink on 100% cotton Hahnemïhle photo rag. Prints can be purchased in advance at rmgexposed.ca or during the event. Support of this edition is generously provided by Posterjack.

RMG Exposed will be held at the Robert McLaughlin Gallery (72 Queen Street), on November 14, 2015, from 7 pm to 10 pm. Tickets are $30.

About the artist:

Katrina Jennifer Bedford is a photographer, art educator and cultural advocate. She currently holds the position of Professor at Durham College teaching in the Digital Photography and Video Production programs. Jennifer has worked with notable not-for-profit organizations such as the Art Gallery of Hamilton, Kitchener-Waterloo Art Gallery, Cambridge Libraries and Galleries, Contemporary Art Forum Kitchener Area (CAFKA), Art Gallery of Burlington, and Oakville Galleries. Her photographs have been exhibited in Canada and the United States and her photos have been published in Azure magazine, Border Crossings, Canadian Art online, C Magazine and in numerous Canadian exhibition catalogues. For more information visit kjbedford.ca.

This article was originally written for What’s On Oshawa. Please visit http://whatsonoshawa.com/index.php/2015/11/10/behind-the-scenes-with-spin-at-rmg-exposed/

Making Methods at RMG Fridays

Our fall RMG Fridays event series has been announced. The lineup includes exhibition openings, book readings and launches, short film screenings, and more, all set alongside the incredible live music performances you’ve come to expect! We’ve got even more in store, so stay tuned as we add new components to each event as we move closer to the date.

Friday 6 September is our first fall RMG Fridays and it is another busy event!

The opening of the exhibition Making Methods is the centrepiece. The artists Becky Ip, Mark Stebbins and Sam Mogelonsky will all be present to discuss their work.

The event also celebrates the opening of Community Curates II, a new exhibition of works from our permanent collection that were recently selected by our community through an online survey!

The Isabel McLaughlin Gallery will host the musical guests Isla Craig and Native Other (formerly called The Louder Sounds). Isla was recently profiled by BlogTO as a “breakout band.” Read more about her work here.
Native Other are a young emerging band from Oshawa. We’re excited to host both of these performances.

At the event we’ll also help kick off the OshawaSpaceInvaders art exhibition pop-up event. OshawaSpaceInvaders places contemporary art is temporary spaces. In mid-September, six groups of artists will take over vacant retail spaces in downtown Oshawa and fill them with diverse artwork. You can learn more about this group by visiting their blog, and pick up a schedule of events and map at RMG Fridays in September.

As always, RMG Fridays is free to attend and is open to all ages. A cash bar is available at the event. The gallery is open 7-10pm, with a new Nutshell Tour (a quick 10 minute tour) each month, starting at 7:15pm.

Join the RMG Fridays September event page on Facebook for regular updates.